How to Start & Grow Your Own SMP Studio
Hi, I’m Lori Lee, a Master Trainer at Leaders Academy SMP and a passionate Scalp Micropigmentation (SMP) artist.
I’ve spent over six years perfecting my craft, earning six certifications from world-renowned SMP artists at Leaders Academy SMP Clinics across the globe.
Throughout my journey, I’ve not only mastered the art of SMP, but I’ve also built and grown my own successful SMP business, Scalp INK LV— giving me the freedom to be my own boss, create my own schedule, and change lives in the process.
I really enjoy teaching and mentoring future SMP artists, which is why I created this step by step guide—that will give you an overview and sense of direction if you’re thinking about stepping into this incredible industry.
Whether you’re interested in becoming an SMP artist, starting your own SMP studio, or creating a flexible schedule that works for you, this guide is for you.
Step 1: Get Proper SMP Training & Certification
Of course before you can launch your SMP career, you’ll need the right training and certification from reputable Master Trainers.
This is where you'll get all the information you need to master the art and science of SMP.
What to Look for in an SMP Training Program:
Certification and mentorship from renowned SMP professionals
Hands-on experience with live models
In-depth instruction on pigment application, skin types, and hairline design
Ongoing support and community for continuous learning
Career opportunity after SMP Training
→ Side Note:
I had the privilege of learning from the best at Leaders Academy SMP.
Leaders Academy, established in 2013, is a prominent institution in the field of Scalp Micropigmentation (SMP). With over a decade of experience and more than 10,000 successful procedures, have achieved a 99% satisfaction rate among clients.
Now, as a Master Trainer for the academy, I bring my expertise, passion, and real-world experience to guide you through hands-on training, advanced techniques, and business development—empowering you to become the next leader in the SMP industry.
Step 2: Set Up Your Business & Legal Structure
To operate legally and professionally, you must establish a strong business foundation.
Essential Business Setup Steps:
✔️ Register Your Business – Choose a business name and register it with your state or local authority. Options include LLC, Sole Proprietor, or Corporation.
✔️ Obtain Proper Licensing – Check local regulations for business permits, health department approvals, and insurance.
✔️ Create a Business Plan – Outline your services, pricing structure, target audience, and marketing strategy.
✔️ Open a Business Bank Account – Keep finances organized and separate from personal transactions.
Step 3: Invest in Quality SMP Equipment & Supplies
The right tools are crucial for delivering professional SMP results. I highly recommend investing in top-quality SMP machines, pigments, needles, and aftercare products.
Basic SMP Equipment List:
✔️ SMP machine with adjustable settings, I love to use The Leaders SMP Gun
✔️ High-quality pigments suited for different skin tones. I recommend Ghost SMP Pigmentation
✔️ Variety of needle sizes for precise application, Recommended needles: FYT SMP Needles
✔️ Sanitary gloves, wipes, and numbing creams
✔️ Aftercare kits for client post-procedure care
Tip → Purchase supplies from trusted SMP suppliers to ensure longevity and safety.
Step 4: Find the Perfect Studio Location
Your workspace plays a significant role in client experience and business success. I recommend choosing between renting a commercial space or working from a shared salon.
What to Look for in an SMP Studio Location:
✔️ Clean & Professional Environment – Ensure proper lighting, sanitation, and comfort.
✔️ High-Traffic Area – Consider a location near barbershops, salons, or medical spas for increased visibility.
✔️ Room for Growth – Choose a space that allows for future expansion as your clientele grows.
Tip → If renting, negotiate lease terms to avoid long-term commitments initially.
Step 5: Build Your Online Presence & Branding
A strong online presence is key to attracting and converting clients. Branding your studio sets you apart and builds trust.
Key Branding & Marketing Strategies:
✔️ Create a Professional Website – Showcase your work, pricing, and client testimonials.
✔️ Optimize Website for SEO – Use keywords like “smp near me” to rank on Google.
✔️ Leverage Social Media – Create Portfolio.Post before-and-after photos on Instagram, Facebook, and TikTok.
✔️ Encourage Reviews & Testimonials – Positive client feedback builds credibility.
✔️ Run Paid Ads – Use Facebook & Google Ads to drive traffic and bookings.
Tip → Offer limited-time discounts or referral incentives to attract new clients quickly.
Step 6: Master Client Consultation & Customer Experience
Providing a top-tier client experience ensures referrals and repeat business.
Best Practices for Client Consultations:
✔️ Listen to Client Needs – Understand their expectations and hair loss concerns.
✔️ Provide Realistic Results – Use mockups to show potential outcomes.
✔️ Educate on SMP Process & Aftercare – Ensure clients feel comfortable and informed.
✔️ Follow Up Post-Treatment – Check on healing progress and schedule touch-ups.
Tip → A great client experience = more referrals!
Step 7: Scale & Expand Your SMP Business
Once your studio is established, focus on growth and expansion to maximize success.
Ways to Scale Your SMP Business:
✔️ Offer Specialized Niched Services – “Scar Camouflage Specialist” or “Density Specialist”
✔️ Hire & Train Staff – Expand your team with trained SMP artists.
✔️ Teach & Mentor Future SMP Artists – Start offering SMP training programs.
✔️ Open Multiple Locations – Expand to new cities or regions.
✔️ Sell Aftercare Products – Generate extra income with branded aftercare kits.
Tip → Reinvent your services to stay ahead of industry trends and competitors.
Ready To Start Your SMP Journey?
Starting and growing your own SMP studio requires dedication, skill, and the right business strategies.
By following these seven key steps, you’ll be on your way to building a successful SMP business that not only transforms lives but also gives you the freedom and financial independence you deserve.
If you're ready to start your SMP journey or have any questions, feel free to reach out to me directly— I am here to guide you every step of the way! 🚀